Pay Per Click (PPC) advertising is a digital marketing strategy that involves placing ads on search engine results pages, social media platforms, and other websites. Unlike traditional advertising, where businesses pay a fixed rate regardless of performance, PPC ads are only charged when a user clicks on the ad.
PPC advertising allows businesses to target specific keywords, demographics, and locations to reach their ideal audience. By bidding on relevant keywords, businesses can ensure that their ads are displayed to users searching for products or services similar to theirs.
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